If you’re new to internet marketing, you have most likely heard of something called SEO. When you first hear the term being tossed around, a prevalent question to ask is, what is SEO all about anyway?
Read on below for more clarification on exactly what SEO is, and why it’s so important to your business’ future success online.
What SEO Stands For
SEO is an acronym that means Search Engine Optimisation. In simplest terms, SEO is any action that is taken to help a website rank higher in search engine results.
Why is this important? Well, the higher you can get your website to rank on the search engines, the more people you are going to have visit your site and find the information, products, reviews, and services that you offer. As I’m sure you can imagine, this quickly results in your business having more customers, more conversions, and ultimately earning more money. While it may sound simple at first, learning how to execute SEO strategies properly is something that takes most webmasters quite a bit of time. To keep things simple here, let’s talk about the main two things that are done when trying to achieve better SEO.
There are tonnes of different little tweaks that can be done to help your site rank higher in the search results, and below you can find just a few that will help you get started. First, always ensure that you are creating and providing quality, relevant content to your website’s visitors. By doing this, you can make certain that your visitors find engaging content that they want to know more about on your site. Write as if you’re talking to a friend and try to keep your content as conversational as possible. Encourage visitors to act by leaving comments and questions, or by clicking on a link to purchase a product or offer. Creating high quality and engaging content results in lower bounce rates and an increased time on site which will help you raise your site to higher positions in the search results. Next, always make sure that you are adding an image to your page and utilising alt text inside of the image. This will help your page rank higher for the keyword that you’re targeting. Finally, make certain to link to a couple of other pages on your site that discuss similar topics or products. This will help to create better user flow and contribute to boosting other pages on your website.
There are a lot of different things you can do off-site as well where SEO is concerned, but we will cover a few of the easier ones below. First, go to similar sites in your niche, not direct competitors, and leave comments with links pointing back to your site. In the early days of your site’s development, this is especially important as these links will often give you a significant boost site wide as you’re adding more content to the site over time. Second, make certain that you have social profiles set up for your site, and that your site links out to your social media accounts. You should be creating new entities for each of your sites so that you can better brand each site with its’ unique following. Having a strong social following means more initial visitors to your sites new content so long as you share links to your new content on your social media platforms. This initial boost will help to tell search engines that people are enjoying your content, and as you guessed it, this ends up turning into better search engine placement over time.
Hopefully, the information above will help you to answer the question of what is SEO all about. Just by taking the time to begin implementing some of the tips above, you can start learning all about SEO and how it will benefit your business.
So take action now and start making your way up through the search engines!
A big thank you to Vision Elementz SEO for providing valuable information on this topic and giving their quick tips on the foundational pillars of Search Engine Optimisation.